Where is BMW based?

The company is headquartered in Germany but has factories in many other countries, including Brazil, India, South Africa, the United Kingdom, the United States, Mexico, and China. The latter is becoming BMW's most important market; nearly one-third of vehicle sales in 2023 were in China.

How did the BMW Brand perform in 2023?

With a total of 2,253,835 vehicles delivered to customers worldwide in 2023, the BMW brand posted growth of +7.3% from the previous year, with sales reaching a new all-time high. The BMW brand was once again able to defend its leading position in the global premium segment last year.

Is BMW still a global luxury brand?

Although sales figures from Mercedes are not yet available, BMW, its archrival from Munich, is confident in stating that it has maintained its position as the global luxury sales leader. For clarity, this discussion is limited to the BMW core brand, excluding the vehicles sold by MINI.